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0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-bottom:0;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><img src="https://img.stibee.com/104985_1714021892.jpg" style="width:100%;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="600" class="stb-justify"></td></tr></tbody></table></div><div class="stb-text-box" style="text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-bottom:0;padding-top:20px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><div><span>24년 1월, 구글 크롬의 서드 파티 쿠키 수집 제한 발표에 따라, 애플 iOS 14 ATT정책의 충격이 한차례 지나갔던 마케팅과 데이터 업계에 다시금 파장이 일었습니다.</span><span><br></span><span><br></span><span>서드 파티 쿠키는 점점 더 개인화가 중요해지는 마케팅 환경에서, '고객 행동 추적'의 기초 단서가 되어 왔습니다. 이에 구글의 이번 발표가 실무에 미칠 영향과, 이에 따른 대응의 중요성은 모두가 공감할 것입니다.</span><span><br></span><span><br></span><span>'서드 파티 쿠키 수집 중단'이 의미하는 바는 무엇이고, 이 이후의 마케팅 환경은 어떻게 변화할까요? 그리고 우리는 어떤 액션을 취해야 할까요?</span><span><br></span><span><br></span><span>[서드 파티 쿠키가 없어지면 발생하는 일 (feat. 구글 프라이버시 샌드박스)] 아티클으로 서드 파티 쿠키 지원이 사라진 세상과, 그 대응법을 만나보세요.</span></div></td></tr></tbody></table></div><div class="stb-cta-box" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;border:0;width:100%;text-align:center;"><table 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🍪 서드 파티 쿠키, 대체 뭐길래 이렇게 난리일까요? 5분만에 알아보세요.

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